On the 28th of February Max Mara will open its new flagshipstore in Milan. The inauguration will be held at corso Vittorio Emanuele, piazza del Liberty 4. The new store carries designs of studio OOOMS.
Max Mara, or The House of Max Mara, is an Italian fashion house. It is best known for elegant, wearable, ready-to-wear clothing.
The brainchild of Achille Maramotti, Max Mara was founded in 1951 and has since become one of Italy’s most successful fashion companies. Like many Italian firms, Max Mara remains a family company although, interestingly, no member of the family is a fashion designer. Instead Max Mara operates by the highly successful formula of employing well-known fashion designers to create their collections—a method described by fashion critic Colin McDowell as a form of designer “moonlighting” and which is characteristic of a number of Italian ready-to-wear companies. Designers who have created collections for Max Mara include Anne Marie Beretta, Karl Lagerfeld, Luciano Soprani, Guy Paulin, and Jean-Charles de Castelbajac. The identity of more recent Max Mara designers was a jealously-guarded secret; they were, however, acknowledged in retrospect.
The first Max Mara shop was opened in Reggio Emilia in northern Italy in 1951 and the first collection consisted of two coats and a suit which were copies of Paris couture designs. Although Achille Maramotti was officially trained as a lawyer, his family background was firmly entrenched in dressmaking since his mother had founded a tailoring school in 1923. Maramotti’s vision to produce designer fashion for the mass market was remarkably farsighted at a time when haute couture still dominated fashion and high fashion ready-to-wear clothing did not exist. Like the whole fashion industry during the early 1950s, Max Mara looked to Paris as inspiration for its designs and produced garments which combined Parisian designs with their quality manufacturing techniques.
Lace is back in vogue. Today’s top designers are discovering the new possibilities offered by these translucent lines of thread. Bruges has traditionally been one of the world’s great lace- making centres and from 11 November 2008 until 1 March 2009 the city is set to become a new breeding ground for all the very latest lace trends and ideas. ‘The Face of Lace’ is a four month celebration of contemporary art, design and fashion, which will highlight the many facets of this most fascinating material.
More and more young artists and designers are unashamedly using lace in their patterns and themes. Also studio OOOMS has discovered the true beauty of lace: the richness of its transparency, the fluidity of it silken lines and the delicate interplay between ornamentation and structure. With new techniques and new materials, they have given lace new meaning. Lace once again has its own place in contemporary culture.
From 11 November 2008 until 1 March 2009 works of art, design ornaments and fashion concepts related to lace will be displayed throughout the length and breadth of Bruges – both indoors and outdoors. These pieces will create a fascinating dialogue with the city’s ancient buildings, streets and canals, as well as with historic works of lace selected from the collections of the city’s museums.
The Face of Lace will offer four months of contemporary art, fashion and design of the highest quality – an ambitious project laced with all kinds of exciting contrasts, concepts and challenges. The organisation of the Face of Lace has been entrusted to Musea Brugge and Brugge Plus. The exhibits have been chosen by project curators Hanneke Kamphuis and Hedwig van Onna.
An extensive sample of the latest in innovative Dutch design, grouped under seven headings: RELAX, PLAY, EAT, ILLUMINATE, INTERACT, PROTECT and WORK. The exhibition, organised in collaboration with the Madrid Design Association (DIMAD), consists of 140 items by up-and-coming designers as well as those who have already made a name for themselves outside the Netherlands (Studio OOOMS, Marcel Wanders, Tjep, Richard Hutten, Ineke Hans, Demakersvan, Joris Laarman or Hella Jongerius), created with the idea in mind of seeing domestic and urban space as a continuum, with no clear division between indoors and outdoors (Binnen/Buiten).
FOUNDATION BUILDING, A CORUÑA: 17 October-25 January 2009
Exhibition of young design talent in cooperation with the Design Academy Eindhoven. CILO shows you the work of these participants: Studio OOOMS, Nadine Sterk, Vivian Wierts, Wieki Somers, Wouter Scheublin, Tomm Veldhuis, Susan Verhijen, Monique Goossens, Cris Bartels, Mara Skujeniece, Chris Kabel, Sander Wassink, Tom Dissel, Bertjan Pot.
Twenty pieces have been chosen to show a multiple view of interior design nowadays. All products are a reflection of our current time-period. A period when social issues are reflected in objects, new materials are used and age-old habits are charished or rejected. A time to think about what enriches- or impoverishes us.
The designers found quality in their daily environment and translated this sense into their creations. The products which emerge are more than just functional. They are products which communicate through inner qualities, characters of our time.
During October 2008 Studio OOOMS will be showing work in Torino. This third event-exhibition in the calendar of Torino 2008 World Design Capital opens to the public in a setting symbolically and structurally suited to housing the results of an unusual encounter between mixed communities, designers and companies: the Palafuksas in Piazza della Republica 25.
In the centre of a square that tells the story of waves of immigration and stratified attempts at adaptation, which speaks Piemontese, writes in Arabic and wears Chinese clothes, rises the luminous and open container of an exhibition that includes among its participants highly important names in world design, from the Japanese Naoto Fukasawa, to the Catalan Martì Guixè, the Brazilian Campana brothers and Jasper Morrison from Britain,
but also the Italians Giulio Iacchetti, Matteo Ragni, Carlotta de Bevilacqua and many others, for a total of forty eight protagonists of unusual triangles of designers, companies and communities.
The Family of Form – 60 years Design Academy Eindhoven
From 13 January through 23 March 2008 the Designhuis Eindhoven opens its doors to The Family of Form, an exhibition with works of three generations of graduates from Design Academy Eindhoven. In 2007 the exhibition was received with much enthusiasm at the Salone del Mobile in Milan and the Institut Néerlandais in Paris. Now for the first time and in its most extensive form The Family of Form can be admired in the Netherlands. The reason for this retrospective is the sixtieth anniversary of the Design Academy Eindhoven.